New commercial and new subjects for Mitsubishi Electric's "the pleasure of ideal climate" ADV campaign, do you like the idea?

The new advertising campaign of Mitsubishi Electric Climatization from the claim "the pleasure of the ideal climate" is back on air from today, live on social and digital media.

The campaign addresses people and their desire to be part of a global effort to protect the planet, where everyone is a protagonist thanks to a small choice that can make a big difference. Installing an air conditioner today to get warm in the winter and cool in the summer is an important choice not only for your home but for the environment itself.

Mitsubishi Electric offers the most advanced, efficient, and quiet solutions for air conditioning, heating, and air purification to meet customers' needs.

The advertising strategy to support "the pleasure of the ideal climate" includes an investment at the social and digital level. "We wanted to come up with a strong and innovative concept that would immediately grab people's attention to make them feel an integral and active part of the change we all have to face," specifies Stefano Negri, Marketing Director of Mitsubishi Electric air conditioning division. "The international situation is asking us to accelerate on alternative solutions to fossil fuels, and the use of electrically powered products such as air conditioners for heating and cooling is the valid and best alternative to safeguard the environment in which we all live."