Mitsubishi Electric: a solution for every weather condition. The "the pleasure of the ideal climate" campaign is on air.

Mitsubishi Electric solves the dilemma that is holding all Italians with bated breath. This summer, which continues to lag, will it be hot or will it be cold?

The vexing question is the focus of the new advertising campaign "The Pleasure of Ideal Weather," which the Japanese company is planning to run digitally and on major radio stations starting today and running until next July 13.

The stars of the campaign are heat pump air-purifying air conditioners. Today, more than ever before, people want to equip themselves with a single product that can cool and heat their home environment, creating an environment with an ideal, healthy climate and an optimal, uniform temperature, while at the same time taking care of their health by purifying the indoor air.

The new edition of "the pleasure of the ideal climate" aims to meet the needs of people who face unstable temperatures that change rapidly. Regardless of the weather forecast, Mitsubishi Electric boasts a range of products that can meet even the most extreme climates. In addition, thanks to an extensive network of professionals distributed throughout the country, the guarantee of an artful installation is uncompromising.

"We are witnessing sudden climatic situations that force us to alternate between cooling or even heating even though by now the summer period is just around the corner. This instability leads people to be uncertain about buying an air conditioner, with this campaign we wanted to side with them by addressing the message that there is a solution that accommodates any sudden change of climate," said Stefano Negri, Marketing Director of Mitsubishi Electric Air Conditioning Division.