Mitsubishi Electric is offering a free visit to the exhibition Oro Bianco. Three Centuries of Ginori Porcelain at the Poldi Pezzoli Museum.

Mitsubishi Electric has been working alongside the Poldi Pezzoli Museum for over two decades to ensure both maximum comfort for visitors and the maintenance of the ideal microclimate for the preservation of the works. As part of the "Mitsubishi Electric Climatizes Art" project, the company is offering citizens the chance to visit free the Oro Bianco exhibition. Three Centuries of Ginori Porcelain, of which it is a technical sponsor.

The exhibition, curated by Federica Manoli, curator of the Poldi Pezzoli Museum's collection of ceramics, and Oliva Rucellai and Rita Balleri, curators of the Ginori Museum, will be open to the public from October 25, 2023 to February 19, 2024, and presents a selection of the most important works made by the Ginori Manufactory between the 18th and 20th centuries, preserved in various Italian and European museums, as well as at the Poldi Pezzoli, the Ginori Museum and in private collections.

The exhibition itinerary presents about 60 works and spans three centuries, presenting the salient phases of the prestigious Manifattura's production.

Citizens will be able to visit the exhibition free of charge during six guided tours, subject to free reservation by emailing segreteria.mitsubishielectric@imageware.it. Visits will be held on Monday, Nov. 13, Thursday, Nov. 16 and Wednesday, Nov. 22 at 11:30 a.m. and 4:30 p.m. and will last about an hour.

Stefano Negri, Marketing Director of Mitsubishi Electric air conditioning division, said:

"As Mitsubishi Electric, we are committed to ensuring the well-being of the communities in which we operate: a mission that we believe it is important to carry out across the board, with our technologies on the one hand, and on the other by supporting realities committed to promoting inclusion, sports, and culture. We are therefore very happy to renew our collaboration with the Poldi Pezzoli Museum and to be able to offer people the opportunity to visit an exhibition that is not only of great artistic value, but which is also an example of the quality of Italian manufacturing, whose value is recognized all over the world."

To book the free guided tour, contact the organizing secretariat at segreteria.mitsubishielectric@imageware.it or call 027002534 specifying the time and day chosen according to the calendar:

The visits last about an hour and are restricted to a maximum number of 20 people.

With more than 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation is recognized as the world's leading manufacturer, marketer, and marketer of electrical and electronic equipment used in computing and telecommunications, space research and satellite communications, consumer electronics, technology for industrial applications, energy, transportation, and construction.


It has been present in the EMEA region since 1969 with twenty-one firms: the United Kingdom, Germany, France, Italy, Spain, Portugal, the Netherlands, Sweden, Ireland, the Czech Republic, Belgium, Russia, Poland, Slovakia, Turkey, the United Arab Emirates, South Africa, Norway, Hungary, Romania, and Greece. The Italian subsidiary, established in 1985, operates with three business divisions: Climatization - air conditioning for residential, commercial and industrial environments, heating, dehumidification and air treatment; Industrial Automation and Mechatronics - equipment and systems for industrial automation; Automotive - systems and components for the control of car and motorcycle vehicle devices. Sales are also supported for Semiconductors - electronic components.

Mitsubishi Electric enriches the company with technology in the spirit of its corporate statement "Changes for the Better."

The company reported sales of 5,003.6 billion yen (US$37.3 billion*) in the fiscal year ending March 31, 2023.


For more information visit mitsubishielectric.com

*At an exchange rate of 134 yen for 1 U.S. dollar, exchange rate provided by the Tokyo Exchange Market on 03/31/2023